Dave’s Killer Bread
CW: Elizabeth Mendoza | AD: Kayla Thomspon | CD: Sean LaBounty
Tagline: Fight The Establishbread
Brand: Dave’s Killer Bread is focused on creating a bread rich in grains, nutrients, and ingredients that will make whatever food you make with it a complete meal that will get you ready for the day.
Insight: Bread has become the definition of plain and boring. Dave’s Killer Bread is here to kill your idea of what bread tastes like.
Solution: Our bread has grit because it’s full of ingredients to get you ready to kick the day’s butt. It’s time to reject what’s been fed to you and Fight The Establishbread.
Print Ads
Billboard
Not only are we tired of boring bread, we’re tired of seeing ads about boring bread. We’ll create “white bread ads that speak to the truth of what they contain. Then we’ll give the real message of Dave’s we want to send in a more memorable way.
