Stanley Hammer
CW: Elizabeth Mendoza | AD: Allie Finkl | CD: Rohitash Rao
Tagline: Bang Responsibly
Brand: Stanley Hammer is a staple in everyone’s household. A hammer is the starting point for every house project or repair.
Insight: Stanley Hammer is a powerful tool that requires deft care.
Solution: Stanley wants you to feel comfortable and safe with this strong instrument no matter your age, gender, or experience
TV Spots
Experiential
Stanley Hammer will have “Late Night” ads with a website that leads users to a website that will have videos on how to “bang responsibly.”