Sugar In The Raw

CW: Elizabeth Mendoza | AD: Kayla Thompson | CD: Glenn Griffin

Tagline: Sweet and Unfiltered

Brand: Sugar In The Raw was the first sugar company to package sugar into single-serving packets. They were also the first to introduce Turbinado Sugar, a minimally processed sugar that resembles crystals. It creates a bold and sweeter flavor.

Insight: Sugar In The Raw is all about the unfiltered but sweet. We are straightforward about what we are but we still have a great taste that makes the truth easier to consume. Life is about dealing with the truth but making it manageable for whoever needs to hear it.   

Solution: We’re using Sugar In The Raw packets and the idea of “Unfiltered and Sweet” to encourage others to tell the truth but do it with a sweetness.