In-N-Out Burger

CW: Elizabeth Mendoza | AD: Allie Finkl | CD: Rohitash Rao

Tagline: The Secret’s Out 

Brand: In-N-Out stands for a simple but delicious menu with high-quality hamburgers, fries, and drinks with a focus on fresh ingredients. The brand stands for a timeless look that has been proven tried and true since its inception in 1948. Despite the success of the restaurant, it has continued to be a family business that has focused on the core values of taste and efficiency. 

Insight: In-N-Out has a cult-like following, so much so that despite having a “secret menu”, everyone knows about it and orders from it regularly.  

Solution: In-N-Out accepts that their secret menu is a secret no longer and is happy to share it with the world.